Small Business Technology Blog for Janus Networks
Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to … Continue reading Discover Ways to Grab the Ear of Gen Z Consumers
In 2018, #ad is out. #XPartner is the trend. And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017. Big brands gathered hefty … Continue reading How a Little Influence Can Increase Sales
Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want … Continue reading How A Little Bot Energizes your Business Growth
Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small … Continue reading The Ways A Webinar Stimulates Your Business
I remember when departmental mission statements were the rage. I ended up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I … Continue reading A Quick Way to a Rousing, Fascinating Mission Statement
I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant … Continue reading Ways to Strengthen Your Customer Service Muscle
Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation … Continue reading Why You Need to Pay Attention to GDPR
My cell phone broke, in the middle of my gym workout. Inconvenient but it shortened my workout as I count faster than the stopwatch on my phone. I walked into … Continue reading Win Business by Bringing Value to Your Customer
The recent gyrations in the stock market brought to mind the repercussions suffered during the end of the last bull market in 2007. All good things must come to an … Continue reading Expanding Your Revenue Streams to Crush Economic Kinks
Have you updated your website lately? No, you’re sure potential customers don’t check it that often. Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys … Continue reading Guiding Your Bold Crossing of the Marketing Channels
Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time. It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. … Continue reading Pitching Your Business in a Social Way
Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. … Continue reading Artificial Intelligence Is Not Just for Big Business
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